“People will forget what you said, people will forget what you did, but people will never forget how you made them feel” – MAYA ANGELOU
Companies must build relationships with consumers if they expect them to stay engaged with them and their products. If your goal is to create word-of-mouth marketers and brand ambassadors, it is crucial that you provide consumers with an experience that is useful, usable, desirable, and differentiated. Through doing this you will create demand for your brand and delight your customer base.
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Awareness is fine, but advocacy will take your brand to the next level.
In the ever growing world of social media, advertisers have capitalized on using influencers to become advocates of the brands they represent. In short, influencer marketing is a relationship between a brand and an influencer. The influencer promotes the brand’s products or services through various social media platforms.
Influencer marketing does more than just attach a well-known media personality to a brand. Influencers are trusted figures within a niche community and retain a loyal following who find value in the content they distribute.
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